LinkedIn is taking aim at the "AI slop" — low-quality, artificially generated content — flooding its feed. The Microsoft-owned professional network announced it is adding a "seems like AI slop" button that lets users flag posts that appear to have been written by AI, part of a broader industry push to cut back on machine-made content.
Chief Product Officer Hari Srinivasan said the problem is a top priority. "People come to LinkedIn to connect with real people and share their real perspectives, ideas, and expertise," he wrote. The company says it already blocks "hundreds of thousands" of automated comment attempts daily, and millions of automation attempts over the past couple of months.
Beyond the reporting button, LinkedIn is introducing new classifiers to identify AI slop and other low-quality content, which will reduce such posts in recommendations from outside a user's network — the button provides signal the company can use to tune those AI models. LinkedIn will also privately flag users' dashboards when others believe their content comes off as inauthentic due to heavy AI use, helping posters refine their writing rather than punish them.
Notably, LinkedIn is removing its own "enhance your post" AI writing feature and replacing it with a proofreading tool that checks the user's own words without changing their voice — a striking reversal for a platform that had leaned into generative-AI assistance. Other changes include expanded profile verification tools and new controls to block comments from company pages.
The move comes as platforms across the web wrestle with AI-generated content. Substack added a tool to identify AI-written articles via a partnership with Pangram, which this week announced $9 million in funding to fight AI content flooding. Digg shut down its Reddit competitor in March, saying it could not control the number of bots, and Cloudflare reports bot traffic on the web now exceeds human-generated requests — a milestone reached faster than predicted.
