Heise reports that Bluesky is expanding Attie, the AI tool the company has been developing to turn plain-language prompts into working custom feeds. The tool began as a hackathon experiment: instead of forcing users to write filtering code or learn a feed-building query language, Attie lets them describe what they want to see and produces a feed definition in return.
The expansion fits Bluesky's broader bet on the AT Protocol. Custom feeds have long been the network's most distinctive feature and its steepest learning curve — a power-user tool in a product that needs mainstream users. Turning feed creation into a conversational request lowers that barrier, and it gives Bluesky a story to tell about AI that is about building rather than engagement-maximising generation.
What Heise's report singles out, though, is the marketing. Bluesky is promoting the Attie expansion on X — the platform whose incentive structure its founders set out to reject. For a company whose pitch is that a healthier social network is possible, advertising on the network it defines itself against is either pragmatic distribution or an awkward tell. Either way, it is a reminder that the open-protocol alternative still has to compete for attention on the incumbent's turf.
