X is dismantling its creator Revenue Sharing program and replacing it with "Original Content Rewards," a new monetization scheme that explicitly penalizes recycled posts and engagement bait.
Starting August 7, the platform stopped accepting new enrollments into Revenue Sharing. Existing participants will keep earning through September 7, and from September 8 the new program rolls out to them. The change was confirmed by the company's own help pages and reported by TechCrunch and Engadget.
The shift marks the latest evolution of the platform's stop-start approach to paying creators, which began with the ads-revenue split introduced after Elon Musk's takeover. The new scheme puts more weight on genuinely original content: reposts, engagement bait and low-effort repurposed material will be excluded from rewards, while posts that generate original discussion and replies remain eligible.
X has not published the full payout formula for the new program. For creators, the practical takeaway is clear: content that simply aggregates or recycles will no longer be subsidized, and the window for migrating from the old program closes in weeks. The move arrives as X continues its push to keep creators on the platform amid intensifying competition from rival social apps.
