Odoo used its annual customer conference in Brussels to put a number on what it believes it is worth: €10 billion, roughly double the €5 billion valuation it carried after a €500 million secondary transaction in 2024 and well above the €7 billion cited earlier this year.
Founder and CEO Fabien Pinckaers announced the figure at Odoo Experience, which runs from 24 to 26 September at Brussels Expo and is expected to draw about 45,000 visitors — 80% of them from abroad — across 450 talks and 500 exhibitors in five halls. He described 2026 as a strong year and said turnover is up 48% on the same period last year, with billings expected to exceed €900 million before crossing €1 billion in the 2027 financial year. Revenue was €620 million in 2025.
The same appearance brought less welcome news for customers. Odoo will introduce a partial price increase of about 20% — its first in four years — to offset higher salary and hosting costs amid what the company says has been 26% cumulative inflation. Single-application use stays free and the basic plan remains €19.90 per user per month. The enterprise plan rises from €29 to €35 per user per month, and a new "light user" tier costs €7.90 a month, available when an account has at least one full user. Pinckaers said customers would probably stay even if prices doubled or tripled, but that he would not do that because the issue is accessibility and fairness, not just profit.
Odoo reports 28 million users worldwide, about 80% of them on free plans and 20% paying. Version 20 of its management software is imminent and puts a strong emphasis on integrated AI capable of taking over time-consuming tasks for entrepreneurs.
The financial picture behind the pricing is mixed in a deliberate way. Odoo posted a €36 million accounting loss in the 2025 financial year, which it says has already been erased this year, with operating income above €50 million in the first eight months. The company says it prioritises balance over high margins, arguing that excessive profit would indicate underinvestment in the product.
Odoo competes directly with SAP, Oracle and Microsoft, and its revenue is spread wide: 12% from the United States, 9% from Belgium and 9% from France, with the rest coming from more than 180 countries through about 20 subsidiaries and partner networks. It employs around 7,500 people, more than 1,700 of them in Belgium, and plans to reach 10,000 by 2027 by hiring about 3,500 people over the next 12 months, including 300 to 400 developers in Belgium — nearly half of whom, Pinckaers said, will be international recruits arriving on work permits because the domestic market lacks suitable profiles. Asked about the valuation, he repeated that it reflects what a buyer would pay and that he is not a seller.
