Higgsfield, the AI video startup, opened a $1 million global filmmaking challenge on Friday that it bills as the biggest prize pool in AI film history — fourteen winners will split the cash, judged by a jury that includes Academy Award winners and Pixar co-founder Edwin Catmull.
The challenge gives creators two weeks to make a short film using AI tools. It follows Higgsfield's Action Contest, which drew 8,752 entries and was already the largest AI video competition on record — a sign of how quickly the AI filmmaking scene is scaling, and how aggressively startups are competing for creators' attention as video-generation models improve.
The $1 million purse, the high-profile jury and the rapid-fire format mark a new escalation in the AI content arms race, positioning the contest as both a talent hunt and a marketing campaign for Higgsfield's video-generation platform.
