President Donald Trump has proposed renaming "artificial intelligence" to something he considers more appealing, and announced the creation of a new "AI Force" as part of his administration's approach to the technology.
Trump suggested alternatives like "superior intelligence" and "extreme intelligence," arguing that the term "artificial intelligence" has negative connotations that hurt its public perception. He made the remarks while asking his followers to suggest a "more elegant" name for the technology.
Separately, Trump announced the creation of an "AI Force," though details about its structure, mandate, or budget remain sparse.
The naming proposal came alongside broader comments in which Trump dismissed concerns about AI risks as a "hoax" and described calls for AI safety guardrails as a "SICK conspiracy" against the technology and the data centers being built to support it.
The remarks represent the latest in a series of statements from the Trump administration that have downplayed AI safety concerns while seeking to position the US as the dominant force in AI development. Earlier in September, Trump dismissed calls from tech industry leaders for an AI development slowdown, and his administration has moved to preempt state-level AI regulations.
The juxtaposition of proposing a name change while dismissing genuine safety research as a conspiracy has drawn criticism from AI researchers and policy experts, who argue that rebranding does nothing to address the technical and societal challenges posed by increasingly powerful AI systems.
